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Las Vegas Bowl’s Saccenti Takes Over as Bowl Season Chair

Posted June 3, 2024 | lasvegasbowl

LAS VEGAS – Longtime SRS Distribution Las Vegas Bowl executive director John Saccenti has been elevated to chair of the Bowl Season executive committee as part of his ongoing leadership roles with the organization formerly known as the Football Bowl Association. 

Saccenti (pronounced sah-SENT-ee), who is in his third decade with the Las Vegas Bowl and 11h year as executive director, was Bowl Season vice chair last year after serving as treasurer in 2022. He was the committee’s secretary in 2021 and headed the group’s public relations committee in the past.

Bowl Season serves as the collective association of every college football bowl game. The organization serves its membership by focusing on communication and advocacy with the stakeholders in college football; creating operational efficiencies by expanding business relationships; forming strategic partnerships and enhancing professional development opportunities; and revenue generation through corporate partnerships and the creation and development of new assets.

“I am honored to represent our game and the city of Las Vegas by taking the chair role of Bowl Season,” said Saccenti. “The sport of college football is currently going through unprecedented change and our group is excited to ensure that bowl games continue to be an unforgettable element in the experience of student-athletes, coaches and their fan bases while also serving their host communities.”

A native of Brooklyn, New York, Saccenti (pronounced sah-SENT-ee) moved to Nevada in 1993 after graduating high school in Red Bank, New Jersey. He attended the University of Nevada, Las Vegas and earned his bachelor’s degree in communications in 1998. Saccenti began his professional career in marketing in 1994 with the local minor league baseball team (AAA Las Vegas Stars) and hockey team (IHL Las Vegas Thunder). In 2000, he became marketing manager for the XFL’s Las Vegas Outlaws professional football franchise. Saccenti joined ESPN Regional Television, a subsidiary of ESPN, (now ESPN Events) in 2001 and worked as an account executive on university projects at UNLV for four years in addition to the Las Vegas Bowl. 

The SRS Distribution Las Vegas Bowl is one of 17 bowl games owned and operated by ESPN. 

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About Bowl Season
Bowl Season is one of the greatest and longest running traditions in American sports, taking place in late December and running through New Year’s Day, and has been college football’s post-season for over 100 years. It promotes the grand tradition of the bowl system and its endearing value to student-athletes, highlighting the broader university and college communities, including spirit squads, marching bands, athletic staff and fans. Bowl Season spotlights the distinctiveness of each of the bowl games along with their histories and traditions and their proud communities – embracing and honoring the bowl experience for present and future generations.

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