An Estimated 103.9 Million Viewers Watched Bowl Games

The Third of Six Reports with Facts and Statistics about Bowls

LAS VEGAS - An estimated 103.9 million viewers tuned into a college football bowl game last year, the Football Bowl
Association announced.

On average, 6.1 million viewers watched each game. The Tostitos BCS
National Championship Game attracted 27.3 million viewers, the largest audience in cable television history, with the Auburn Tigers defeating the Oregon Ducks on the final play of the game. Ten bowl games increased ratings by more than 20 percent. Coverage of the bowl games led ESPN to the network's
highest-rated week ever.

''It's an American tradition to watch bowl games during the holiday season,'' said Tina Kunzer-Murphy, Chairman of the Football Bowl Association. ''It's great that college football fans can see their favorite teams and student-athletes cap off a rewarding season and compete on the grand stages that are America's