2010 MAACO Bowl Las Vegas Set For Dec. 22

19th Edition of Annual Game Will Kick Off at 5 p.m. PT on ESPN

LAS VEGAS - ESPN Regional Television and the MAACO Bowl Las Vegas have announced that the 2010 game will be played Wednesday, Dec. 22, at 5 p.m. PT (8 p.m. ET) at Sam Boyd Stadium. The 19th MAACO Bowl Las Vegas will be televised nationally on ESPN, featuring the top choice from the Mountain West Conference against the fifth pick from the Pac-10.

''The pre-Christmas date provides great economic impact for our community,'' said Tina Kunzer-Murphy, MAACO Bowl Las Vegas Executive Director. ''It also gives the fans and the student-athletes the chance to enjoy a great bowl week but still gives them plenty of time to get home for the holidays.''

In last year's MAACO Bowl Las Vegas ? which attracted 40,018 fans to Sam Boyd Stadium, the fifth consecutive sellout crowd ? No. 15 BYU defeated No. 16 Oregon State 44-20 in the first meeting of two ranked teams at the annual event.

This will mark the fourth Wednesday kickoff in MAACO Bowl Las Vegas history (including 1996, 2002, 2003), after the 2009 bowl was played on Tuesday.

The MAACO Bowl Las Vegas is owned and operated by ESPN Regional Television, which markets and owns these other bowl games: the Beef ?O' Brady's Bowl St. Petersburg, Bell Helicopter Armed Forces Bowl, New Mexico Bowl, Papajohns.com Bowl, Sheraton Hawaii Bowl and Texas Bowl.

For more information, call 702-732-3912 or log on to the official Web site: http://maacobowllv.com. Tickets are expected to go on sale to the public June 2.


Since 1972 MAACO's impressive growth has secured a dominant 47% share of the U.S. automotive aftermarket paint market. With extraordinary brand recognition, nearly 500 MAACO franchise centers in the U.S. and Canada, and system-wide sales approaching one-half billion dollars, MAACO is recognized by consumers, experts in franchising and the media for overall excellence and growth potential. The company has been cited numerous times in Entrepreneur magazine's annual Franchise 500 survey as No. 1 in its category. MAACO Franchising Inc. headquarters are in King of Prussia, Pa. For more information, visit www.maaco.com.

ESPN Regional Television/Event Ownership

The nation's largest syndicator of collegiate sports programming, ESPN Regional Television (ERT) annually produces more than 1,000 telecasts of sporting events. Programming includes football, basketball, NCAA events, golf and NHRA events accounting for more than 2,200 live and/or original hours of programming. In addition to event ownership, ERT is the production headquarters for ESPNU, the 24-hour college sports network; syndication rights-holder and producer of national, regional and local shows for college conferences (e.g. ? SEC, BIG EAST, Big 12, Mid-American, WAC).

ESPN Regional Television markets and/or owns several sporting events, including collegiate football events: the Beef ?O' Brady's Bowl St. Petersburg; Bell Helicopter Armed Forces Bowl (Fort Worth, Texas); MAACO Bowl Las Vegas; New Mexico Bowl (Albuquerque); Papajohns.com Bowl (Birmingham, Ala.); Sheraton Hawai'i Bowl (Honolulu); Texas Bowl (Houston); the MEAC/SWAC Challenge presented by Disney (Orlando, Fla.); and The Home Depot ESPNU College Football Awards; collegiate basketball events: the 76 Classic (Anaheim, Calif.); Cancun Governor's Cup; Charleston Classic (S.C.); DIRECTV SEC/BIG EAST Invitational; Hawaiian Airlines Diamond Head Classic (Honolulu); Old Spice Classic (Walt Disney World Resort near Orlando, Fla.); O'Reilly Auto Parts Puerto Rico Tip-Off (San Juan); SONIC All-College Basketball Classic (Oklahoma City) and BracketBusters; as well as the new ESPNU Warrior Classic (Lacrosse, April 2010); ESPN National Golf Challenge presented by Callaway. For more information, visit ESPNPlus.com.