2008 PIONEER LAS VEGAS BOWL SET FOR DECEMBER 20

Pioneer Las Vegas Bowl XVII will be played on Saturday, Dec. 20, 2008, at Sam Boyd Stadium and begin at 5 p.m.


Las Vegas - Pioneer Las Vegas Bowl XVII will be played on Saturday, Dec. 20, 2008, at Sam Boyd Stadium and begin at 5 p.m. PST, Executive Director Tina Kunzer-Murphy announced today.

The Pioneer Las Vegas Bowl, which is an ESPN Regional Television (ERT) owned-and-operated event, will once again be broadcast nationally on ESPN and ESPNHD and feature the No. 1 pick from the Mountain West Conference vs. the fourth-place team from the Pacific-10 Conference.

''Last year we thought moving to the Saturday before Christmas would be a good idea and instead found out it was a great idea after having such a successful bowl week,'' said Kunzer-Murphy. ''It gives fans the chance to enjoy the excitement of Las Vegas on a weekend and then get home for the holidays. A Saturday kickoff also means local fans have an easier time getting to the game.''
After a seven-year absence, the bowl returned to Saturday last December and enjoyed a sell-out crowd and robust television ratings. This season will mark the fifth time that the game will be held on a Saturday, joining 2007, 1999, 1998 and 1997.
Last year's BYU victory over UCLA in the 16th edition of the Pioneer Las Vegas Bowl came before a crowd of 40,712, which marked the event's third consecutive sellout. The thrilling finish to the 17-16 final also helped produce a 22-percent jump in television ratings.

For information on sponsorship opportunities and corporate ticket packages, call (702) 732-3912 or log on to lvbowl.com. Tickets are scheduled to go on sale to the public on June 2.

ABOUT ESPN REGIONAL TELEVISION
ESPN Regional Television (ERT) is the nation's largest syndicator of collegiate sports programming. ERT produces more than 900 sporting events annually, including football, basketball, NCAA events, golf and NHRA events, which accounts for more than 2,200 live and/or original hours of programming. In addition to event ownership, ERT is the production headquarters for ESPNU, the 24-hour college sports network; syndication rightsholder and producer of national, regional and local shows for college conferences.

ESPN Regional Television markets and/or owns several other sporting events, in addition to college basketball games. Those include the Pioneer Las Vegas Bowl, Sheraton Hawaii Bowl, Bell Helicopter Armed Forces Bowl, New Mexico Bowl, Papajohns.com Bowl, Ford MEAC/SWAC Challenge, O'Reilly Auto Parts All College Classic, O'Reilly ESPNU BracketBusters, ESPNU Invitational Series presented by ConocoPhillips and the ESPN National Golf Challenge presented by Callaway Golf.

ABOUT PIONEER ELECTRONICS (USA) INC.
Pioneer Electronics is a global leader in digital entertainment products for home, car and business use. The company is the leading manufacturer of plasma televisions and monitors, DVD players and DVD recorders, A/V receivers, CD players and CD recorders, speakers and other audio and video accessories. Pioneer has been the title sponsor of the Las Vegas Bowl since 2004.